The Leon Vision
There is something magical about fast food. Both of us, as children, considered a trip to a fast food joint the biggest treat imaginable. John used to lie on his back and wave his arms and legs in the air with excitement before his once-a-term visit to McDonalds. But then we grew up, and realised that most fast food makes you fall asleep and wake up fat. So, we asked ourselves: why can’t fast food be good food?
There's finally a place where you can have your cake and eat it
think that good
fast food was
a good idea.
I was wrong
We opened Leon because we wanted to prove that it was possible to serve food that both tastes good and does you good. We want to make it easy for people to eat well on the high street. We want to do this in every major city in the world.
Our menu is inspired by the flavours, variety and natural healthiness of Mediterranean cooking. Both our families have Mediterranean roots, so this is the food we grew up with. There are some dishes that evoke our childhoods in Britain, too – and even those termly trips to fast food restaurants.
We celebrate the natural rhythms of nature, so the menu changes across the seasons. We cook with olive oil, and flavour the food with fresh herbs and spices. We are founding members of the Sustainable Restaurant Association and have been recognized by the RSPCA for the care we take in our sourcing.
The first Leon opens on Carnaby Street. The future of fast food.
Awarded "Best New Restaurant in the UK" by the Observer Food Monthly. Opens second restaurant in Ludgate Circus.
After opening in Spitalfields, Leon officially becomes a chain.
Leon starts London roll-out, opening on the Strand, Regent Street, Cannon Street and Bankside.
The first Leon Cookbook is published & Leon wins the Good Egg award.
Leon opens outside London at Bluewater, goes to it's first festival at The Big Chill & our menu items are photographed by Jason Lowe.
Publishes second Cookbook & is a founding member of the Sustainable Restaurant Association.
Launch of Leon collectables - mugs, trays & more. Cookbook 3, "Baking and Puddings" published.
Launch of the Leon Foundation & Leon TV
Leon "Family & Friends" published. Leon opens in transport hubs at Kings Cross and Heathrow T3.
Launch of Cook5, and Henry & John develop the School Food Plan for the DfE.
Leon: Fast Vegetarian is published. Leon opens at the Eurotunnel, High Holborn and Victoria Street.